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Academy/Sales & Follow-up
Module 05Basic 8 min

The Reactivation

Why following up doubles your money

Look — you sent someone your tactic. The link is out. The person clicked. Done? Think again.

Most people do exactly this after the first contact: NOTHING. They wait. And wait. And wonder why no conversions come in.

The secret

You have to follow up. Not pushy. Not like a salesperson. But you have to stay in touch. The reactivation decides whether the lead becomes a player — or fizzles out.

What happens after the first contact

Picture what's going on in the other person's head:

  • They get your message, read it, maybe click the link — then life gets in the way. WhatsApp, a call, forgotten.
  • Or: they play, lose on the first go, think "damn, doesn't work" and stop.
  • Or: they win, are hyped, but have no one to share it with. The moment fades.

In all three cases: if you don't follow up, the contact is dead. If you follow up, you turn it around.

Timing: when to message?

  • Not immediately — 5 minutes later feels desperate.
  • Not after a week — by then you're forgotten.
  • Sweet spot: 2–6 hours later.

Why? Either they're playing right now — or they've been putting it off and your message reminds them — or they lost and need encouragement for the second try.

The 3 message variants

Variant 1 · Casual check-in (beginner)
Hey, how's it going? Checked it out yet?
Variant 2 · Win check (confident)
How much have you won already? 👀
Variant 3 · Coach mode (pro)
Have you started yet? If so: don't forget to cash out at 3x and restart. Don't get greedy — that's the key.

Reply playbook

1
"Going great, I won €200!"

Reply: "Sick! Told you. Cash out and go celebrate 🎉" — then wait a day and follow up: "What did you get up to yesterday? Went back in?"

2
"Didn't work, I lost"

"All good, it happens. Did you make the second deposit like I said? That's the gamechanger." Never "too bad" — always lift them up and push the next attempt.

3
"Haven't started yet"

"All good, no pressure. But do try it — best with the double deposit, then you've got more room." Gentle push, no force.

4
No reply

After 24 h, follow up once, friendly: "All good with you? If you have questions, just ask." 80% reply to the second message.

The psychology behind it

  • Obligation: whoever received something from you doesn't want to be rude.
  • Continuity: a conversation that keeps going feels more important.
  • Coaching: whoever follows up is a mentor — not just some random internet guy.
  • Social proof: winners seek recognition. Give it to them.

What you should never do

  • "Have you deposited yet?" — sounds like a salesperson
  • "Why aren't you playing?" — sounds like pressure
  • "This is the best strategy, you HAVE to do this!" — sounds like spam
  • More than 2 messages in a row with no reply — sounds like a stalker

Follow-up plan at a glance

  1. 1Immediately: send tactic + link
  2. 2+4 h: "How's it going? Checked it out yet?"
  3. 3+24 h (if no reply): "All good with you? If you have questions, just ask."
  4. 4+3 days (if they played): "What's your biggest win so far?"
  5. 5+1 week: "Everything still running? Want me to send the link again?"
Bottom line

It costs you 10 seconds to write a message. But it can bring you hundreds of euros. Follow up. Always. Every lead. Every time.

Done?
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